Mr. Prida joined Instagram live talking about "the Covid-19 situation and the impact on global gems and jewelry industry"

On Tuesday, May 12, 2020. Mr. Prida Tiasuwan, Board Chairman of Pranda Jewelry Public Company Limited, was invited by Ms. Ali Pastorini, the owner of Del Lima Jewelry and Senior Vice President of the World Jewelry Hub in Panama, to join Instagram live to discuss about the company’s strategy to handle the epidemic of coronavirus disease 2019 (COVID-19) which affects both company and Thai gems and jewelry industry at this time. They talked about the strategy that the company is going to use when the situation gets back to normal by reorganizing the company to access the digital society and using e-commerce marketing. This is due to the convenience and reasonable price of online shopping. The next topic is about gems and jewelry market’s situation around the world, Mr. Prida addressed that “we need big countries to start consuming. Germany will come out first and will carry other European countries.” He added that “we see the market in Latin America. Latin American loves gemstones and jewelry, they wear many accessories at the same time.” In the end, Mr. Prida concluded the live talk saying that “we are living in a beautiful industry. Jewelry is the most beautiful thing and the best gift in the world because of its beauty and value.”