Pranda organized “PRANDA Academy Forum 3/2021” inviting Mr. Kitiphat Nueangchamnong as a guest speaker on the main topic of culture transformation.

On Friday, November 19, 2021. Pranda Jewelry Public Company Limited organized “PRANDA Academy Forum 3/2021” inviting Mr. Kitiphat Nueangchamnong, Managing Director of Modernform Group Public Company Limited, as a guest speaker on the main topic of culture transformation to share his experiences in business model transformation, organizational culture change, technology use and work-life balance, and personnel management.

The key message was ‘trust’, there were 4 principles that we must adhere to build trust relationships including; 1. Keeping your word 2. Loyalty 3. Morality and 4. Discretion.

Mr. Kitiphat addressed that “When you trust someone, it doesn’t mean that you always agree with them. Actually, trust will make it easier for you to disagree with others.”

“A corporation is a living organism; it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation.” 

This event was held at Pranda Jewelry Public Company Limited, Bangkok.

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