Pranda Jewelry Public Company Limited (“PDJ”) was first established in 1973 previously known as Pranda Design Co., Ltd. Subsequently, Pranda Jewelry Public Company Limited was officially founded on April 27, 1984 and listed its common stocks on the Stock Exchange of Thailand on July 6, 1990. The Company was transformed into a public company on June 3, 1994. At present, the Company has total registered capital for Baht 539.026 million with issued and paid-up capital of Baht 539.026 million. The Company’s headquarter is located at 28 Soi Bangna-Trad 28, Bangna Tai Sub-district, Bangna District, Bangkok 10260.
Pranda Group’s core businesses are production, distribution and retail of fine jewelry products. The Company has become one of Thailand’s leading jewelry exporters with customer base spanning in key regions of the world from North America to Europe and Asia.
In 2022, the Company has restructured its group from three main business groups, comprising of Production, Distribution and Retail to two main business groups, consisting of Production and Omnichannel Distribution in accordance with the company’s current and future operations.
The Company set the balanced management structure as follows:
The production efficiency in jewelry products based on economies of scale approach results in the compatibility between cost of goods manufactured and product quality along with diversification of production risks to cover nearly all product price ranges. The Company has manufacturing subsidiaries located in Thailand and Vietnam as well as having established the Product Design & Development Center to extensively meet various customer needs.
Omnichannel Distribution Base
The Company is associated with subsidiaries which are proficient in distribution and retail business through seamless integration of offline and online channels with consumer-centric approach (Omnichannel). The channels include owned retail stores and authorized distributors located in Asia and the Middle East to directly reach target consumer groups of jewelry products and gold sheet artwork. Currently, such subsidiaries are located in Thailand, Vietnam, India and UK (E-commerce).