Company's Business

Pranda Jewelry Public Company Limited (“PDJ”) was first established in 1973 previously known as Pranda Design Co., Ltd. Subsequently, Pranda Jewelry Public Company Limited was officially founded on April 27, 1984 and listed its common stocks on the Stock Exchange of Thailand on July 6, 1990. The Company was transformed into a public company on June 3, 1994. At present, the Company has total registered capital for Baht 539.026 million with issued and paid-up capital of Baht 539.026 million. The Company’s headquarter is located at 28 Soi Bangna-Trad 28, Bangna Tai Sub-district, Bangna District, Bangkok 10260.

  Pranda Group’s core businesses are production, distribution and retail of fine jewelry products. The Company has become one of Thailand’s leading jewelry exporters with customer base spanning in key regions of the world from North America to Europe and Asia.

  The Company set the balanced management structure as follows:

1. Production Base
    To implement economies of scales in jewelry production, which results in production cost of goods suitable for quality of goods. In addition, the Company has diversified its production risks to cover almost every product price range. The Group has 3 factories in Thailand and Vietnam. The Company also has the design and development center which can broadly meet the customers’ needs.

2. Retail Base
    The company has subsidiaries that are experienced in retail management, including its own retail shops and distribution though franchise businesses covering Asia and Middle East to directly access to jewelry consumers. in Thailand, Vietnam and UK. (E-commerce)

3. Distribution Base
    The Company has subsidiaries as distribution in India. Also, the company discontinue distribution section in UK and U.S.A. align with plan. As a result, distribution base has more efficient on cost management resulted in reducing on investment cost and operating loss together with enhancement liquidity of the Group.