OUR APPROACH

Care

At Pranda, we work with care. Our way of working from the heart forms the ties of relationships that bond us with our stakeholders. Our products are the results of our devotion to details and our commitment to our business partners and ultimately the consumers. That is why we produce only quality jewelry, which shows our heart and care in every piece.

Mass Craftsmanship

Over the past 40 years, we are the leading manufacturer of fine jewelry at the craftsmanship-level that can be accessible to majority of the people. To create large quantity creative crafts with consistently high quality, we combine our heart with our skills and expertises pioneering the term “Mass Craftsmanship”.

Pranda Process

The important strategy is for our jewelry to deliver the dream to our consumers throughly. We owe our success to the Pranda Process – a unique systematic management style with seven steps to excellence – transforming our business partner’s dream to reality, and most importantly- commercially viable in large quantity.

Our 7 Units Process

01

Market Intelligence

We extensively study on various trends in jewelry industry and consumer behavior to best acquiring the right marketing information for best decisions to serve our clients.

02

Customer Requirement

We extensively study on various trends in jewelry industry and consumer behavior to best acquiring the right marketing information for best decisions to serve our clients.

03

Product Development

We extensively study on various trends in jewelry industry and consumer behavior to best acquiring the right marketing information for best decisions to serve our clients.

04

Mastering Prototypes

We extensively study on various trends in jewelry industry and consumer behavior to best acquiring the right marketing information for best decisions to serve our clients.

05

Sourcing Materials

We extensively study on various trends in jewelry industry and consumer behavior to best acquiring the right marketing information for best decisions to serve our clients.

06

Mass Production

We extensively study on various trends in jewelry industry and consumer behavior to best acquiring the right marketing information for best decisions to serve our clients.

07

Marketing and Distribution

We extensively study on various trends in jewelry industry and consumer behavior to best acquiring the right marketing information for best decisions to serve our clients.